Maximum Abbreviation

Minimum Loss of Meaning

  • "Don't Just Reach Audiences. Delight Them Where They Are."

    Marketing that doesn’t feel like marketing. It feels like relevance.

  • We Orchestrate Hyper-Local Campaigns That Feel Like Serendipity.

    Whether you're a brand, a local business, or a community initiative, we turn proximity into persuasion—connecting with people where they are, when it matters most.

  • For the Unsung Heroes of the Local Economy

    From BID directors in Crown Heights to bookstore owners in Dumbo—we help the doers, the placemakers, the people putting Brooklyn on the map, one block at a time.

  • From ‘Just Passing By’ to ‘Just What I Needed’

    We turn local movement into commercial momentum—nudging Brooklynites from passive footfall to active fandom.

We Help Brands

Companies and Organizations run geographically specific activations.

We Help Local Restaurants, Retailers and Event Producers

LDC’s, BIDs, Economic Development Corporations and Workforce Development Organizations to serve highly segmented audiences in specific locations.

We Help Non-Profits

Increase foot traffic and turn proximity into a competitive advantage .

We help you reach the right Brooklynites, the right way, at the right time.

Hyper-Local

Geo-Tracking

AI Automation

Without the creep factor.

Privacy-First Targeting

Limited Data Retention

How: Automatic deletion of data after a campaign ends, such as 30 days after a Park Slope event.
Privacy Win: No data hoarding, reducing risk and increasing trust.

No Creepy, Over-Specific Profiling

How: Target based on behavior, not personal details. Example: “People near Fulton Street searching for lunch” instead of “John, 34, likes pizza.”
Privacy Win: Feels like a helpful nudge, not digital surveillance.

Delivering Real Value to Audiences

Hyper-Relevant, Timely Deals

How: Geo-triggered promotions, such as “10% off at this Dumbo bookstore for the next hour.”
Why It Works: Saves time and money, turning a casual stop into a valuable experience.

Solving Needs in Real Time

How: Ads align with immediate search intent, such as a repair shop ad appearing when someone searches “flat tire fix near me.”
Why It Works: Provides timely, convenient solutions.

Strengthening Community Ties

How: Highlight local events and businesses with cultural relevance, such as “Join the Bed-Stuy block party with free café samples.”
Why It Works: Deepens local connections and encourages engagement.

Personalized, But Not Invasive

How: AI adjusts ad content based on broad trends, such as more coffee ads on chilly mornings in Prospect Park.
Why It Works: Feels relevant and useful without crossing personal boundaries.

Brooklyn-Tested. Brooklyn-Proven.

Strategic Geofencing: Targeting key locations from Barclays Center to Greenpoint’s Polish district.
Privacy-Compliant Tools: Snapchat Geofilters, Google Ads Extensions, Foursquare Ad Network.
Legal Alignment: Fully adheres to the NY SHIELD Act and all privacy regulations.

A Perfect Balance: Business Growth, Audience Value, Privacy Respect.

For Clients: More sales, foot traffic, and brand loyalty. Example: A Fort Greene deli sees a 20% increase in weekday customers.
For Audiences: Convenience, savings, and discovery—without feeling watched.
For Privacy: Transparent, anonymized targeting with clear opt-in controls.

Matchup Labs = Win-Win-Win.

Stop Marketing Like a Stalker. Start Serving Like a Concierge.

Matchup

BROOKLYN

Brooklyn’s cultural algorithm.

We decode the borough’s behavioral nuances and serve them back through hyper-local, moment-ready campaigns that feel like Brooklyn meant to show up for you.

Whether you're boosting a Park Slope pop-up or supercharging Bushwick buzz—we make digital marketing feel less like disruption, and more like kismet.

Matchup Labs is Brooklyn’s premier hyper-local digital marketing agency, delivering cutting-edge strategies that give businesses a competitive edge in the borough’s unique landscape.

Specializing in geofencing, geo-targeting, and location-based precision marketing, Matchup Labs ensures brands connect with the right Brooklyn audience at the right time.

Whether it's optimizing local SEO for Williamsburg’s food scene, crafting influencer-driven campaigns in Bushwick, or leveraging real-time data to engage shoppers in Park Slope, their expertise transforms foot traffic into loyal customers.

With a deep understanding of Brooklyn’s culture and consumer behavior, Matchup Labs turns local engagement into measurable business growth.

GUESST

Maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

GUESST

Maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

100

Healthy Women

100 Healthy Women is a pioneering Web3-powered health and wellness community designed to empower women of color through education, advocacy, and blockchain-enabled ownership.

With a strong emphasis on environmental health, nutrition, and spiritual well-being, 100 Healthy Women differentiates itself by offering a unique combination of community engagement, educational content, and real-world impact—positioning itself as a transformational force in the Web3 wellness space.

Vegan

Soulicious

The Vegan Soulicious marketing strategy leverages a combination of AI-driven menu optimization, geofencing for hyper-local targeting, and community engagement to build a strong brand presence. AI tools analyze purchase data to personalize customer experiences and optimize menu offerings based on local demand. Geofencing technology targets potential customers near high-traffic areas and competitors, delivering real-time promotions.

The brand's cultural authenticity is emphasized through storytelling, digital content, and partnerships with influencers, particularly through Chef Charlise Rookwood’s media presence.

Additionally, the brand extends its reach via retail products, including exclusive spice blends, meal prep kits, and branded merchandise, ensuring engagement both online and in-store.

CCC

Monadnock

Innovative Urban Village

A data-driven, community-focused approach that blended digital precision with grassroots outreach.

We crafted a compelling brand identity—featuring the name "IUV Construction Prep," a modern logo, and the tagline "Building Futures, One Cohort at a Time"—to resonate with local residents aged 18-45 seeking career opportunities.

The recruitment campaign leveraged geo-targeted Meta ads (reaching over 20,000 people), email blasts with high engagement (35% open rate, 20% click-through), and partnerships with over 20 local organizations like Man Up and the Local Development Corporation of East New York for flyer distribution and info sessions.

Results were stellar: the campaign doubled its engagement target (200% of 10,000 reached), drew over 300 qualified applicants (against a 150 goal), and enrolled 35 participants in the inaugural cohort (140% of the 25 target), setting a strong foundation for job placements in the Innovative Urban Village’s Phase 1A construction and beyond.

Brooklyn

Made

Maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Brooklyn

Made

Maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Brooklyn

Made AI

Matchup Labs harnesses AI to create hyper-local virtual actors—synthetic yet strikingly authentic digital personalities that mirror the demographics, culture, and dialects of targeted communities. These AI-driven creatives power video ads, social content, and interactive campaigns that feel deeply relatable while eliminating the cost and logistics of traditional production. Instantly adaptable across locations and optimized in real time based on engagement data, they drive stronger connections, higher conversions, and increased brand loyalty—delivering more impact for every marketing dollar.

Darden

Studios

Unlike standard digital agencies that simply inform, we craft action-driven content designed to spark engagement, sharing, and measurable results. Every video is strategically optimized with stunning visuals, animations, and interactive elements to maximize reach and impact.

KENYATTA

Founder

Kenyatta Slade is the Founder and Chief Growth Officer of Matchup Labs, a leading digital marketing agency specializing in hyper-local advertising, geofencing, AI-driven automation, and programmatic media buying. With a career spanning over three decades in consumer goods, digital experiences, e-commerce, and multimedia, Kenyatta builds and scales brands at the intersection of technology and culture. At Matchup Labs, he spearheads AI-powered marketing solutions, location-based targeting strategies, and high-impact digital campaigns that drive engagement, conversion, and monetization for businesses. His expertise in brand positioning, data analytics, and content licensing helps brands maximize their reach while optimizing performance through real-time insights. Prior to founding Matchup Labs, Kenyatta led global expansions at Trace TV America, launched innovative digital strategies at Matlock Advertising & PR, and developed data-driven asset recovery solutions at Capital Data Mining. Kenyatta remains deeply committed to leveraging AI and digital transformation to empower businesses and local economies.